Entrepreneurs often dream of breaking into the vast U.S. market to sell their goods and services. For an entrepreneur accustomed to conducting business in English, a transition to the U.S. market is particularly appealing given the ability to use existing technical, sales and marketing materials.
Yet, despite this cultural and linguistic accessibility, entrepreneurs should understand that the U.S. market is a unique and highly competitive market and that many foreign entrants become disillusioned once they realize some of the day to day complexities and challenges associated with doing business there.
Preparation and awareness are key to a successful entry into the U.S. market.
We have created this mini-guide to provide some preliminary guidance in how to successfully establish your business in the U.S. market. We are confident that our mini-guide will help you better understand some of the key aspects of doing business in the U.S. and will be the starting point to prepare you and your business for the next phase of your growth!
We hope you enjoy the reading.